Designer's Choice Flowers

Designer's Choice flowers hand the creative decisions to a local florist near the recipient, who builds your arrangement by hand from the freshest stems in the shop that day. Choose a style, such as Romantic Design, Modern Design, Spring Mix or Sympathy, then pick a size.

It suits anyone who would rather trust a florist's eye than pick every stem. The guide below explains how it works and how to choose a style and a size.

How Designer's Choice flowers work

What florist's choice means

With a florist choice bouquet, you set the direction and the florist does the rest. You pick the style and size, and the florist designs in that style using the flowers on hand that day, so roses may lead one week and something else the next. The product photo shows an example of the style, not the exact stems you'll get. In return, the arrangement is built around whatever is at its peak, which is often why people choose it.

Pick a style that fits the occasion

Each style sets a mood and a color direction. It's a Girl leans on gentle pinks and warm whites and It's a Boy on soft blues and crisp whites, both easy picks next to our new baby flowers and gifts. Romantic Design and Anniversary Mix suit a partner, Traditional Design gives a full, rounded shape for someone who likes the classics, and Modern Design keeps clean lines. Holiday styles follow the calendar: Hanukkah often leans blue and white, Independence Day leans red, white and blue for a Fourth of July cookout, and Thanksgiving Centerpiece is made to anchor the table. Sympathy Designer's Choice has a rectangular shape that suits a table at the service; see sympathy flowers for more tributes.

Choosing a size

Most styles come in nine sizes named from Nice up to Masterpiece, so the same style can be a small desk arrangement or a big showpiece. A larger size means more flowers and a fuller design rather than a different look. Two styles skip the vase: Designer's Choice Wrapped Bouquet arrives hand-tied and ready to unwrap, and Wrapped Roses comes in 12 to 36 stems of blush, cream, red and yellow roses. Designer's Choice Masterpiece Roses is an all-rose arrangement, in Standard, Deluxe and Premium.

When florist's choice makes sense

Florist choice flowers are a smart pick for someone whose taste you don't know well, such as a coworker or a new client, and for busy holidays when particular flowers can run short. It also helps when you're sending to a funeral home and want the tribute to look full and fresh; use the funeral home's full address and choose a date before the service. For an office thank you, Designer's Choice Employee Appreciation scales from a small gesture to a piece for a whole department.

Designer's Choice questions

Will a Designer's Choice arrangement look like the picture?

Not exactly, and that's by design. The photo shows the style and the general color direction, while the florist chooses the actual stems from what's freshest that day. Expect the mood of the picture, such as soft greens and pastels for Spring Mix, in a one-of-a-kind arrangement.

Can I ask for specific flowers?

This option works best when the florist is free to choose. If one flower matters, pick a style built around it: Wrapped Roses and Masterpiece Roses are all roses. Otherwise, choose the style closest to the colors you want, or see our mixed bouquets for designs with a set recipe.

Is a florist choice bouquet good for a last-minute gift?

Yes. Because the florist builds it from flowers already in the shop, it's a practical choice when time is short. Order by 2:00 PM ET Monday to Friday or 1:30 PM ET on Saturday, when today's date is open for the recipient's ZIP code. There are no Sunday deliveries.

Which Designer's Choice style works for a birthday?

Designer's Choice Birthday Design is made for it, and Bright and Cheerful works well if they love saturated color. For a man who isn't fussy about flowers, Designer's Choice For Him leans bold. Add your birthday wishes at checkout, and see more birthday flowers.