The story behind the flowers

Our Story

Get to know the people and roots behind Flowers Now.

Read on

Flowers Now was started by two brothers, Nick and Stefan, with one goal: to make one million people smile through flower deliveries.

Where we come from

We grew up around flowers. Our family's brand stretches back to 1903, and much of what we know about this work was learned the old way: in the shop, early in the morning, watching arrangements come together by hand and go out the door to someone's best or hardest day.

What stayed with us was not the flowers themselves so much as what happened when they arrived. A door opens, a card is read, and for a moment someone knows they were thought of. We have seen that moment thousands of times. We wanted to make it happen a million more.

Why we built Flowers Now

Ordering flowers online should feel as personal as walking into a neighborhood shop, and a lot easier. Too often it is neither. Prices are unclear until the last step, the photo does not match what arrives, and nobody can tell you whether it will get there on time.

So we built the store we would want to use ourselves. Clear choices, honest product information, the price you will actually pay, and a local florist near your recipient who arranges every order by hand and brings it to the door.

One million smiles

That is the number we are working toward, one delivery at a time. Every birthday remembered, every sympathy arrangement placed before the service, every bouquet sent just because counts toward it. We take each one personally.

If you have sent flowers with us, thank you for being part of the count. If you have not yet, we would be glad to help with the next one.

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